A recent article about men and weight loss which stated that 70% of Australian men are overweight or obese compared to only 56% of women. Yet it seems that women are generally more concerned about doing something about it, with an estimated 70—80% of people currently on a weight loss program being female. When we look at the breakdown of clients in our own clinics, we would say that around 85% of our clients are women – so that makes us ask the question? ‘Where are the men and why aren’t they getting help?’
Is it that part of the problem is that any (most) weight loss ads you see on MSM e.g. TV usually features women (e.g. current Weight Watchers (WW) ad featuring Jackie O). Also, weight loss companies are just pitching their ads to their target market – which is obviously women – so that creates a vicious cycle of men thinking that going to seek professional help to lose weight is just a ‘girl thing’.
There is a social aspect to men and weight loss as well: when the boys get together, it tends to be about having a laugh and enjoying a beer (or 3!) The thought of a bloke giving up beer for weight loss can sometimes be equated to asking him to remove a limb – how can you possibly have a good time without beer?
So are men just ignoring their weight issues? You could say that! But how can you ignore that fact that being overweight increases your chance of developing Type-2 diabetes, heart disease, certain cancers and sleep apnoea? However, males who are overweight are prone to sexual dysfunction and fertility issues: if that isn’t enough to make a male lose weight, then nothing is!
So Aussie men, it’s time to stop the obesity tidal wave: firstly, do not accept that being overweight is ‘normal’. It’s not, and if you don’t lose weight before starting a family, you may find it difficult to even become a father.
At The Natural Way, our programs cater for BOTH men and women – we even have a program where blokes can eat bacon and eggs for breakfast (and have the occasional low-carb beer, but scotch and soda is fine!). Sounds too good to be true? It isn’t! So get on the phone now and call 1300 SLIMMER (754 886) and make a FREE appointment to find out more.
After 42 years of helping Aussie men AND women lose weight, we know that we can help you too!
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